APPROACH
Consulting with Purpose
Projects can be challenging. I’m here to lighten the load off your shoulders. One size does not fit all, and I believe in a custom approach to planning with the ability to pivot in between. Equally important is the art of leading projects and people consistently to achieve agreed-upon outcomes. I provide both.
ABOUT ME
LEADING AND COLLABORATING
For the past 15 years, I have been leading, managing, and working alongside a variety of dynamic brands, clients and teams on marketing plans, integrated strategic communications and advertising campaigns – taking challenges head-on with a smart outlook and positive attitude. In between, I acquired an International MBA in Europe (Germany and Spain), capturing global marketing and multicultural perspectives.
SPECIALTIES AND DELIVERABLES
Client services and account direction is my specialty, working closely with client leadership and across multiple teams and functions including marketing planning, integrated communications (internal & external), strategy and branding, ideation, creative development, design, production, project management, public relations, earned media, social media, and paid media planning and buying. I can also help with company reorganizations as needed.
COMMUNITY INVOLVEMENT AND GIVING BACK
Let's better our community and work to create opportunities for others. I am a graduate of Leadership Raleigh, a Chamber of Commerce program working to develop and encourage community involvement opportunities by identifying and supporting nonprofits. Additionally, I continue as a guest lecturer at NC State University's Brand Management courses, supporting graduates and undergraduates in their pursuits.
